What is Website Speed Optimization 

There’s no doubt that Page Speed is important when you have a website. A fast website helps you to rank higher in search results, traffic, and it improves your visitors.

Visitors will be happier when they don’t have to sit around waiting for your site to load. So now you know that having a fast site is really important of course.

But how exactly do you speed it up?

That is the main question. It’s not actually as complex as you might think. Let’s go over 6 simple steps you can do to improve the speed of your website.

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1. Clean it up:- A website is just like anything else. It works better a lot when it’s organized and not slowed down by clutter. So get rid of spam and old files that you’re not using anymore.

Delete unused plugins and themes. The key point is that do all this on a regular basis. Getting rid of digital clutter makes it easier for your server to keep your site running fast.

2. Stay updated:- Keep your plugins and themes updated as well as the website itself. This keeps your site more secure, efficient, and it improves stability.

But before installing a new theme or plugin make sure to do your homework. Like how many times it has been downloaded.

• Are people leaving good reviews?

• Has a new version been released lately?

This kind of question helps to identify resources. That is likely to help your website, not hurt it.

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3. Cache:- Now let’s talk about caching for a moment. Caching is the process by which certain files of a website are stored within a visitor’s browser for future use.

Their browser doesn’t have to redownload the files from scratch every time they visit. You can install a plugin like W3, total cache, or WP rocket.

That will help with this process. The right plugin will clearly define what files should and should not be cached.

4. Embed media:- Most web servers simply aren’t designed to store the media files so it just slows your website down. And it leaves your users frustrated.

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So instead of uploading the video, music, or pictures on your website, you should design it for embed. For example, to upload videos on YouTube you may use bed or iframe HTML tag to embed them within your page.

It just looks like you uploaded the video right to your site moreover it loads a lot faster. For playback or audio, you can use a service such as SoundCloud.

And for photos, you can use Flickr or something similar. Now there may be instances where you’ll need to upload photos directly to your website but images can be a major trigger for slowing it down which leads us to the next point.

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